The Big Effort Foundation

The Beginning of The Big Effort

The Big Effort Swim held its inaugural open-water endurance event held at Christina Lake in the Kootenay Boundary Region of British Columbia, Canada in August 2022. Organized by a volunteer-led roster of passionate athletes whose goal is to bring together nature, community, charity, and fun, together The Big Effort Foundation raised over $16,000 for charity. 

Starting The Foundation

The Big Effort Foundation is a non-profit organization founded in 2022 by three friends and athletes who wanted inspire a new genre of fundraising through extreme sporting events. Our focus is on others; helping people push their own physical limits, thus providing both physical and mental health, meanwhile supporting the community and its environment. Our mission statement “The ability to recognize the enormity of one’s impact; which requires big effort, the bigger the effort the bigger the impact.”


The Future

Moving into its second year with great anticipation and budding popularity, The Big Effort Swim is poised for another breakout year. We’re planning more events, like the Big Effort Chill – a community-led polar plunge in Christina Lake held January 2023. But that’s not all, we’re going global and nation-wide. The future of the Big Effort Foundation is bright and hope to have you with us as we inspire, organize, and fundraise for the causes and communities closest to us.

The Dream Team

Founded by three friends, athletes, and community leaders, Sasha Tyoschin, Victoria Henne and Pamela Kinga came together to join complimentary skills and passions to launch The Big Effort Swim and Foundation. 

Community Resources

We’ve created a space for you to access accommodations, tourist attractions, and learn more about the beautiful area we call home.